AI agents for seo & ai-search visibility (geo/aeo)
Tracking and optimizing brand presence and citation inside AI answer engines (ChatGPT, Perplexity, AI Overviews), a category that barely existed before 2024. 4 options, compared on what they integrate with and how much a person still has to do.
What buyers actually decide on
- CRM integration depth (Salesforce/HubSpot native vs. bolt-on)
- Data provenance and enrichment accuracy (email/phone verification rates)
- Deliverability and sender reputation impact for outbound tools
- Evidence of actual pipeline/revenue lift vs. vanity metrics (open rates)