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Recast

Self-serve marketing mix modeling platform that connects directly to ad platforms via API, auto-builds Bayesian MMM models, and delivers weekly budget-allocation recommendations.

Independentlow confidenceVerified 2026-08-01

This is where the depth lives — everything below is evidence-graded

How the product is positioned

Self-serve marketing mix modeling platform that connects directly to ad platforms via API, auto-builds Bayesian MMM models, and delivers weekly budget-allocation recommendations.

Our summary of the vendor’s positioning — verbatim claim not yet recorded

What we found

Level 1 · assistive

Seeded at the rubric default. No independent evidence of end-to-end task completion has been reviewed yet, so the lowest grade applies until it is.

Any human checkpoint here is a product setting, not a regulatory requirement — confirm how it is configured for your deployment.

Graded 2026-08-01 · re-check 2026-11-01

Procurement detail

Deployment
saasvendor documentation
Compliance
SOC 2report dates not disclosed — request before signing
Integrations
Meta Ads claim unverifiedGoogle Ads claim unverifiedTikTok Ads claim unverifiedShopify claim unverified
Pricing
platform-licenseReported starting around $2,000-$4,000/month.
Human checkpoint
Requiredproduct setting

Will they still be here?

Independent
Funding
Venture-backed; seed/Series A stage, not fully disclosed
Founded
2021
HQ
New York, USA

Sources

Logo retrieved 2026-08-01from the vendor’s own site · trademark of Recast, Inc.

Where it’s weak

Model quality depends on data history depth (recommended 2+ years); smaller brands may lack sufficient data for reliable output.

Corrections

Vendors may submit factual corrections free of charge. We correct facts and publish the change. We do not accept payment to change a grade. Submit a correction →