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Keap

CRM, marketing automation, and payments platform for small service businesses, with an AI assistant that drafts campaign sequences from plain-English prompts.

Acquiredmedium confidenceVerified 2026-08-01

This is where the depth lives — everything below is evidence-graded

How the product is positioned

CRM, marketing automation, and payments platform for small service businesses, with an AI assistant that drafts campaign sequences from plain-English prompts.

Our summary of the vendor’s positioning — verbatim claim not yet recorded

What we found

Level 1 · assistive

Seeded at the rubric default. No independent evidence of end-to-end task completion has been reviewed yet, so the lowest grade applies until it is.

Any human checkpoint here is a product setting, not a regulatory requirement — confirm how it is configured for your deployment.

Graded 2026-08-01 · re-check 2026-11-01

Procurement detail

Deployment
saasvendor documentation
Compliance
None recorded
Integrations
Stripe claim unverifiedPayPal claim unverifiedZapier claim unverifiedQuickBooks claim unverified
Pricing
platform-licenseStarts at $249/mo on annual billing, no free plan; all features included at every tier, additional users ~$32-39/mo, extra contacts ~$36/1,000.
Human checkpoint
Requiredproduct setting

Will they still be here?

Acquired
Funding
Owned by Thryv (NASDAQ: THRY)
Founded
2001
HQ
Chandler, Arizona, USA
Ownership
Owned by Thryv (NASDAQ: THRY)

Sources

Logo retrieved 2026-08-01from the vendor’s own site · trademark of Keap (formerly Infusionsoft)

Where it’s weak

One of the pricier SMB CRM entry points ($249/mo) despite marketing to solopreneurs; the AI assistant is new and less proven than Zia or Breeze.

Corrections

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