Helium 10
Amazon (plus Walmart and TikTok Shop) seller toolkit for keyword research, listing optimization, and AI-driven PPC advertising automation.
This is where the depth lives — everything below is evidence-graded
How the product is positioned
Amazon (plus Walmart and TikTok Shop) seller toolkit for keyword research, listing optimization, and AI-driven PPC advertising automation.
Our summary of the vendor’s positioning — verbatim claim not yet recordedWhat we found
Level 1 · assistive
Seeded at the rubric default. No independent evidence of end-to-end task completion has been reviewed yet, so the lowest grade applies until it is.
Any human checkpoint here is a product setting, not a regulatory requirement — confirm how it is configured for your deployment.
Graded 2026-08-01 · re-check 2026-11-01
Procurement detail
- Deployment
- saasvendor documentation
- Compliance
- None recorded
- Integrations
- Amazon Seller Central claim unverifiedWalmart Marketplace claim unverifiedTikTok Shop claim unverified
- Pricing
- per-seat2026 restructure removed the entry-level Starter plan: Platinum $99/mo (annual) / $129/mo (monthly); Diamond $279/mo (annual) / $359/mo (monthly); custom Enterprise. AI-powered PPC now bundled into Platinum instead of gated to higher tiers.
- Human checkpoint
- Requiredproduct setting
Will they still be here?
- Funding
- Private, backed by growth equity
- Founded
- 2015
- HQ
- Irvine, USA
Sources
Logo retrieved 2026-08-01from the vendor’s own site · trademark of Helium 10 (Capital H10, LLC)
- sellersprite.comIndependent · retrieved 2026-08-01
- enjoy-aiia.comIndependent · retrieved 2026-08-01
Where it’s weak
2026 removal of the entry-level Starter plan raised the effective floor price to $99/mo, pricing out the smallest solo Amazon sellers who previously had a cheaper on-ramp.
Corrections
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