Durable
Generates a complete small-business website with copy, layout, CRM, and invoicing in under a minute from a short business description.
This is where the depth lives — everything below is evidence-graded
How the product is positioned
Generates a complete small-business website with copy, layout, CRM, and invoicing in under a minute from a short business description.
Our summary of the vendor’s positioning — verbatim claim not yet recordedWhat we found
Level 1 · assistive
Seeded at the rubric default. No independent evidence of end-to-end task completion has been reviewed yet, so the lowest grade applies until it is.
Any human checkpoint here is a product setting, not a regulatory requirement — confirm how it is configured for your deployment.
Graded 2026-08-01 · re-check 2026-11-01
Procurement detail
- Deployment
- saasvendor documentation
- Compliance
- None recorded
- Integrations
- Stripe claim unverified
- Pricing
- per-seatStarter ~$15/mo, Launch/Business ~$22-25/mo, Mogul ~$95/mo; free tier available for a basic site.
- Human checkpoint
- Requiredproduct setting
Will they still be here?
- Funding
- Venture-backed startup
- Founded
- 2020
- HQ
- Calgary, Canada
Sources
Logo retrieved 2026-08-01from the vendor’s own site · trademark of Durable Inc.
- durable.comVendor-published · retrieved 2026-08-01
- neo.spaceIndependent · retrieved 2026-08-01
Where it’s weak
CRM and invoicing are shallow compared to dedicated tools; best for very simple service businesses, not multi-location operators.
Corrections
Vendors may submit factual corrections free of charge. We correct facts and publish the change. We do not accept payment to change a grade. Submit a correction →