Clay
Data enrichment and workflow orchestration platform that combines 100+ data providers with AI agents to build outbound lists and personalize messaging, but does not itself send outreach.
This is where the depth lives — everything below is evidence-graded
How the product is positioned
Data enrichment and workflow orchestration platform that combines 100+ data providers with AI agents to build outbound lists and personalize messaging, but does not itself send outreach.
Our summary of the vendor’s positioning — verbatim claim not yet recordedWhat we found
Level 1 · assistive
Seeded at the rubric default. No independent evidence of end-to-end task completion has been reviewed yet, so the lowest grade applies until it is.
Any human checkpoint here is a product setting, not a regulatory requirement — confirm how it is configured for your deployment.
Graded 2026-08-01 · re-check 2026-11-01
Procurement detail
- Deployment
- saasvendor documentation
- Compliance
- SOC 2report dates not disclosed — request before signing
- Integrations
- Salesforce claim unverifiedHubSpot claim unverifiedApollo claim unverifiedClearbit claim unverifiedOpenAI claim unverifiedAnthropic claim unverified
- Pricing
- usageCredit-based plans starting ~$149/mo; median contract value reported around $30K/yr for larger workflows.
- Human checkpoint
- Requiredproduct setting
- Named customers
- Anthropic, Notion, Ripplingfrom cited sources
Will they still be here?
- Funding
- $100M+ Series C (2025), reported valuation over $3B
- Founded
- 2017
- HQ
- New York, USA
Sources
Logo retrieved 2026-08-01from the vendor’s own site · trademark of Clay Labs, Inc.
- devcommx.comIndependent · retrieved 2026-08-01
- salesmotion.ioIndependent · retrieved 2026-08-01
Where it’s weak
Not an outreach/sending tool by itself; steep learning curve; costs scale quickly with enrichment volume.
Corrections
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